Why you need a website for your business in 2021

On: Jan 26, 2021
By: Melody

Have you been putting off creating a website for your business? After all, there are many solopreneurs who don’t yet have a website. 

Maybe you’re a service provider who has a handful of clients, so building a website hasn’t been much of a priority. 

Or maybe you think a new website is going to be super expensive to build and maintain. 

Or maybe you’re not techy and you’re afraid that you’ll break something. A website feels so intimidating to you!

But if you don’t think having a website for your business is a priority, think again. 

If 2020 taught us anything, it’s that businesses are moving online more quickly than ever before. If you’re doing business online in any way, shape, or form, and don’t already have a website, it’s time to change that ASAP. The longer you go without a website, the more money you’re leaving on the table. 

You might think that building a website is hard or expensive (if hiring a designer), but it’s not as hard as you might think. 

With the right tools, you can have a website up in no time and start attracting customers and clients. And you could have a website for less than $100. (Yes, seriously.)

In this post, I’ll share why you need a website for your business. 

1: It helps potential clients find you and your business

The first reason why you need a website for your business is to attract new customers. Seems so obvious, right? But you’d be surprised at how many online business owners don’t yet have one (or they don’t have one that they’re actively using as a marketing channel). 

Having a website can majorly increase your visibility by helping you get discovered on Google or other search engines. 

Imagine if someone was searching for a service you provide and you came up in the search results? Even as a solopreneur, you can rank highly in search results, sometimes beating out the big names in your industry! 

Think about what that kind of visibility could do for your business. 

It also broadens your reach, so you’re able to reach potential clients all around the world, not just in your local area, or within your social channels. 

2: It helps you build your email list

This is a hugely important reason for having a website for your business. In fact, the two most important things to have for your business is a website and an email list.

Being able to communicate directly with your potential customers and clients is the best way to make sales in your business.

And how do you get people on your email list? By creating a landing page on — you guest it — a website, where people can subscribe. 

Building an email list is something that you should definitely be doing sooner than later so if you don’t already have a website and want to get started building your list now, you can sign up for an account on ConvertKit, where you can create a landing page on their platform and start collecting emails until you do have a website. 

3: It shows you as an expert in your industry

A website allows you to show off your expertise in your niche by creating content that educates and inspires. 

And the beautiful thing is, when you show up as a leader in this way, by helping people learn something new, or by inspiring them to become better versions of themselves, you’re also raising their level of expertise, creating a ripple effect and a bigger impact on the world. 

4: A website helps share your story

Sharing your story is a great way to attract the kinds of clients and customers you want to work with. And with your website, you get to control the narrative. 

With your website, you can share how you got started, your credentials, who you want to serve, and how you can serve them. 

Not only that, you get to show off your style and personality which helps people get to know you even better.

5: It helps potential customers know how you work with people

If you want people to hire you, it sure helps to give them a way to know how you work with people. And a “work with me”, “services”, or “courses” page on your website is a great way to do that. 

6: Your website can make sales for you 24/7

Another reason you should have a website for your business is that it can work for you while you sleep. 

Got a course, or a digital product that you sell? Your website just became your top salesperson because people all over the world at any time of day can purchase your services, products, or offers… even while you sleep. 

7: It gives you a creative outlet

For some, having a website is a great creative outlet in their business! Whether you like to create images and graphics, write fun and educational blog posts, or show off your photography skills, having a website can be a way to get out of the “business” headspace and get creative. 

8: It provides social proof

Another reason you need a website for your business (as if you need another reason by now!) is that it provides social proof! You can show social proof in several ways including with testimonials, case studies, screenshots of praise about your business on social media, client reviews, and even with apps like PROOF. 

Got happy clients you’ve worked with? Have your customers sent you love letters about how much you’ve helped them? Share them! Having testimonials sprinkled throughout your website is always a great way to help build trust and increase conversions.

9: You own the content on your website

We all hear about the dreaded algorithms on social media (spoiler alert: the algorithms can actually help you), but one thing that I don’t love is putting all of your content on someone else’s platform.

Remember in mid-2020 when there was talk of a TikTok ban? If you built your entire platform on that and suddenly you or your customers couldn’t access it, what then?

Having a website allows you to share or post your content on your own platform, so if Facebook were to go the way of Myspace, you’d still have your business website. 

10: It becomes one of your biggest business assets

As a solopreneur, it’s easy to forget that your business, and the sum of its parts, are all assets, but they are! And for an online business, your website is your biggest piece of real estate for your online business. Think of it as the online “brick and mortar” version of your shop. 

Having a website adds literal and perceived value to your online business.  

11: Your customers expect you to have one

I once followed a service provider entrepreneur who was great at what she did, and I wanted to go to her website to see her offers and prices, hoping that I’d be able to afford to hire her for a particular task. But she didn’t have a website!

She said we could get on a discovery call to discuss details, which is totally fine, but this introvert hates discovery calls. I like to process and digest information on my own time, without the pressure of being on a call. I ended up not booking the call. I found someone else who had a website that I could go through, and was super pleased with them.

So if I’ve seen you on social and try to find you online so I can learn more and you don’t have a website, I’ll go elsewhere. Harsh, but true.

Your competitors already have a website. If you don’t, then people are going to them and not you. Simple as that. 

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